Ghana Music Awards (GMA), one of the most prestigious music awards in Ghana, has announced a partnership with Ghana Music Live to provide an incubation programme and other exciting opportunities for winners of the Unsung Initiative at the upcoming 24th VGMA.
The Unsung Initiative is a special category within the VGMA that aims to discover and promote emerging talent in the Ghanaian music industry. With the new partnership with Ghana Music Live, the winners of the Unsung Initiative will receive a comprehensive package that includes multi-regional radio and TV airplay, interviews, national tour assistance, promotional advisory services, a video shoot, distribution deal, and a general industry plug-in to help boost their careers.
This exciting collaboration is made possible by Ghana Music Live and its partners, which include Apprise Music Distribution, Tigon Creative Studios, Musicians Union of Ghana, DJs Union Of Ghana – DJUGA, and Ghana Association of Phonographic Industry. The collective efforts of these organizations aim to provide a supportive ecosystem for emerging artists in Ghana, helping them to gain exposure, develop their skills, and establish their presence in the music industry.
Speaking about the partnership, Mr. Richmond Adu-Poku, the CEO of Ghana Music Live, expressed his excitement for the opportunities that this collaboration will bring to the winners of the Unsung Initiative.
We are thrilled to partner with Ghana Music Awards to provide an incubation programme and other valuable resources to the winners of the Unsung Initiative. This is a unique opportunity for emerging artists to receive support and guidance from industry professionals, and we believe it will greatly contribute to their growth and success in the music industry.
Mr. Richmond Adu-Poku, the CEO of Ghana Music Live
The incubation programme provided by Ghana Music Live will offer winners of the Unsung Initiative valuable mentorship, training, and resources to help them refine their craft, build their brand, and navigate the music business. The multi-regional radio and TV airplay, interviews, and national tour assistance will provide winners with increased visibility and opportunities to connect with fans across Ghana. The promotional advisory services will offer guidance on marketing and promotion strategies, while the video shoot and distribution deal will help winners create high-quality visuals for their music and make their music available on various platforms.
Furthermore, the general industry plug-in provided by Ghana Music Live will enable the winners of the Unsung Initiative to network with key stakeholders in the Ghanaian music industry, gain access to industry events and workshops, and receive guidance on career development. This comprehensive package aims to empower emerging artists and give them the necessary tools and resources to succeed in the competitive music landscape.
This comprehensive package made possible by Ghana Music Live and its partners, Apprisemusic, etc will undoubtedly provide valuable support to aspiring artists and help them advance their careers in the Ghanaian music industry. It’s great to see organizations coming together to support and promote local talent. Kudos to Ghana Music Awards and Ghana Music Live for this exciting partnership!
Mr Michael Bamfo, the CEO of Apprise Music & Media
The partnership between Ghana Music Awards and Ghana Music Live has been met with excitement and anticipation from the music community in Ghana. Many industry players and artists have lauded this initiative as a much-needed boost for emerging talent in the country. The organizers of the VGMA have also expressed their commitment to supporting the growth and development of Ghanaian music and are thrilled to partner with Ghana Music Live to provide these opportunities for emerging artists.
As the Ghanaian music industry continues to evolve and grow, collaborations like this between Ghana Music Awards and Ghana Music Live are crucial in nurturing and promoting the next generation of talent. This partnership will undoubtedly provide a significant boost to the winners of the Unsung Initiative at the 24th VGMA and contribute to the overall development of the Ghanaian music industry.
